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Wera Reinhardt

UI/UX DESIGN. INNOVATION STRATEGY. 

HI THERE

I’m Wera, I design digital products that are beautiful, smart, and built to scale. 

I go from big visions to pixel-perfect execution.
15+ years. Cross-industry. Zero fluff.

Offer

LET'S BUILD WHAT MATTERS!

As a UI specialist, UX wiz, and innovation designer with deep expertise across complex, high-stakes projects, I deliver strategic clarity, design excellence, and innovative solutions to transform user challenges into intuitive, impactful products.

I can help you to:

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&

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SELECTED WORK

Most of my recent work is classified. If you want to see what I can show behind a password, click that button above!

Until then, here are some things I CAN show you:

User Testing

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Refining Luxury Through
Precision UI & UX Design

Award-winning interface work for a suite of high-end home appliances. Through hands-on user testing, iterative UX design, and visual fine tuning, we optimized accessibility, usability, experience, as well as visual clarity and elegance within strict hardware and brand constraints. From graphics production to color calibration, every detail was crafted to meet the highest standard — and it paid off.

UX Design

UI Design

Design Production

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Conceptual, not actual work

Panoramic HUD 

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Pioneering Speech-First 
Intelligent Assistants UI

UX/UI design to integrate a speech-first intelligent assistant redefining incar interaction for premium automotive client. Crafted the system’s mental model, defining the assistant's UX and overall visual character. Developed high-fidelity prototypes with intuitive user flows to ensure seamless integration and trust in safety-critical scenarios, ultimately delivering a visionary design roadmap that influenced future UI strategies.

Prototyping

UX Design

UI Design

User Testing

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Elevating Service Excellence
Through UX-Driven Storytelling
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Concept video that brought UX research to life, showcasing how optimized service processes can boost efficiency and customer satisfaction. Collaborating closely with researchers and motion designers, I led storyboarding, custom illustration, and animation to create a visually compelling narrative aligned with ZEISS’s design system. Delivered under a tight timeline, this impactful video set a new standard for internal education and future service design initiatives.

Art Direction

Research

Illustration

Storyboarding

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About

HI AGAIN

I’m Wera, a multi-disciplinary digital designer & design lead.

My work is on the road and in people’s lives. I build digital experiences that scale, ship, and shape the future. I create intuitive, human-centered products across industries: from automotive and consumer electronics to medtech, web platforms, and innovation-driven projects.

My process always starts with listening, questioning, and translating insight into experience. I believe it is the little details that truly elevate experience. 

I thrive in highly collaborative, cross-functional environments where design isn't just decoration but direction. I know the best work comes from teams that listen to each other, share knowledge & build things together.

I believe design has a responsibility to mindfully shape our ever growing digital ecosystem. I strive to make this complexity feel intuitive and technology feel more human.

I also design posters for fun.
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SKILLS I BRING TO THE TABLE

My UX design practice is a strategic fusion of deep user empathy, rigorous research, and iterative prototyping, honed across automotive, med-tech, and digital platforms. With several research-driven projects under my belt, I’ve pioneered multimodal AI interfaces and integrated intelligent systems into human-centered experiences before they became industry standards.

Using design thinking, journey mapping, user interviews, and information architecture, I uncover real user needs, reduce friction, and craft intuitive, accessible interactions that align with business objectives.

I facilitate workshops, user testing, and stakeholder alignment, creating compelling storylines and concept illustrations to translate complex ideas into actionable strategies. My data-driven approach ensures products are not only usable but transformative, guiding interdisciplinary teams from discovery to delivery with clarity and purpose.

WHAT HUMANS SAY

Over the last 8 years, I have worked with Wera on a wide variety of projects. From early stage interieur design explorations including lighting, materials and novel user interfaces, to out-of-the-ordinary screen design including motion design, to conventional automotive UI design and development. In the latter field, Wera is one of the rare expert who has in-depth skills and knowledge across all stages, from early exploration to pre-development all the way to series implementation. In all the work we have done together I have always been impressed by her depth of skill and creativity paired with a high level of perseverance, self-organisation and speed.
In short, Wera is the real deal.
Dr Ben Bengler - Design Director @co-axial GmbH
Dear Wera, MINI-Design-Goddess, elf of the fine arts and shining light of UI. I thank you dearly for your enriching work, your precision and the love that lives in every graphic. They will make people all over the world happy for decades.

Liebe Wera, MINI-Design-Göttin, Elfe der feinen Künste und UserInterface-Lichtgestalt. Ich danke Dir ganz feste und herzlich für deine bereichernde Arbeit, deine Präzision und Liebe, die in jeder Grafik steckt.
Sie werden über Jahrzehnte in vielen Fahrzeugen Menschen auf der ganzen Welt glücklich machen.
Georg Friedrich - Leitung UI Design @MINI
I have worked with Wera on several projects and can say with total conviction: She is one of the best! A wonderful blend of UX/UI design expertise, attention to detail, and a healthy dose of craziness. She's user-centric, analytical, stylish, and efficient – ​​with a razor-sharp mind, and a heart in the right place. Anyone who can work with her should seize the opportunity.

Ich habe in mehreren Projekten mit Wera zusammengearbeitet und kann mit voller Überzeugung sagen: Sie ist eine der Besten!
Eine wunderbare Mixtur aus UX/UI-Design-Know-How, Liebe zum Detail und einer gesunden Portion Verrücktheit. Sie ist Nutzerzentriert, analytisch, stilsicher und effizient - mit messerscharfem Verstand und dem Herzen am rechten Fleck. Wer mit ihr zusammenarbeiten kann, sollte die Chance ergreifen.
Sandra Rolle -
Gruppenleitung UX/UI-Vorentwicklungsprojekte @BMW

I’m available for long-term projects and full-time positions with teams that use design to build better products.

Contact

Want to get in touch?
Drop me a line:

Thanks. I'll get in touch with you soon!

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Berlin, Germany | Cascais, Portugal

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