PROJECT OBJECTIVE:
Rethinking the in-car experience for future mobility, focusing on interaction models such as speech-first systems, BYOD (bring-your-own-device) integration, and autonomous driving scenarios.

MY ROLE:
Creative UX/UI Designer/Generalist, specializing in:
• Concept Development: UX patterns, information architecture, and user-centered interaction concepts.
• Enhanced Wireframes: Designed styled wireframes bridging functionality and aesthetics.
• Collaboration: Co-created solutions with product designers, creative technologists, motion designers, and UX designers.
• High-Fidelity Prototypes: Delivered polished concept screens integrated into user journeys.

TEAM & PROCESS:
• Interdisciplinary Collaboration: Worked with teams focusing on hardware prototypes, software/UX/UI, and interior design/hardware button concepts.
• Prototyping: Developed a full-size seating bug prototype, blending physical and digital interactions.
• Workshops and Testing: Conducted ideation workshops, iterative design reviews, and user testing to refine solutions.

DELIVERABLES:
• Innovation Showcase: Presented outcomes at the client’s annual Innovation Show to stakeholders and decision-makers. Including: 1. a running prototype for a user journey with high-fidelity screens. 2. User-tested design concepts, iterated based on stakeholder feedback. 3. Concept illustrations and documentation for presentations.

PROJECT HIGHLIGHTS:
• Addressed key challenges in integrating future interactions into BYOD systems and autonomous vehicles.
• Explored user-centric solutions, emphasizing intuitive and adaptable in-car experiences.
• Delivered a tangible prototype, aligning strategic innovation with actionable outcomes.

This project demonstrated the potential of multidisciplinary collaboration to innovate within the automotive space, crafting visionary solutions for future mobility.