OVERVIEW
As lead UI designer for the latest MINI series, I shaped the brand’s next-generation in-car experience: translating MINI’s bold, expressive personality into a refined, intuitive interface that feels both iconic and modern. From the central round HMI to cluster displays and HUDs, we built a cohesive visual system across every digital touchpoint.

MY ROLE
I led the UI design process from early concept to production delivery, co-creating a unique visual language tailored to MINI’s design DNA. Working closely with stakeholders across design, hardware, and software teams, I directed a team of UI, motion, and 3D designers to deliver pixel-perfect screens designs, animations and 3D-assets for implementation.

CHALLENGES & FOCUS
The challenge: evolve MINI’s identity while embracing new platform capabilities. We balanced brand heritage with innovation. Designing the next generation UI, layout, iconography, mental models, and micro-animations that feel joyful, clear, and consistent across screen sizes and modalities.

OUTCOME
The result is a digital experience that blends fun and functionality, speaks MINI fluently, and shipped in cars around the world.

Check out this quick run through on YouTube: https://www.youtube.com/watch?v=h5lpapGIVk0